AMP pages is a project by Google. When user google your product from mobile device, it will land to these AMP pages if you have installed FireAMP.
These AMP pages are light weight pages, so they load much faster as compare to normal pages. Analytics says that more tha 50% of online shoppers buy from mobile device.
If your mobile site is slow, then shoppers will leave frustrated and may never return back. So AMP pages will work as a bridge between customers and your original site.
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