FireAMP comes with AMP pages for product, collections, blogs and articles.
To generate AMP pages for only product pages remove the following code from your theme.liquid (It will be near </head>)

{% if template contains 'collection' %}
<link rel="amphtml" href="//{{shop.domain}}/apps/fireamp/collections/{{collection.handle}}" >
{% endif %}
{% if template contains 'blog' %}
<link rel="amphtml" href="//{{shop.domain}}/apps/fireamp/blogs/{{blog.handle}}" >
{% endif %}
{% if template contains 'article' %}
<link rel="amphtml" href="//{{shop.domain}}/apps/fireamp/blogs/{{article.handle}}" >
{% endif %}
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